/Adam Neumann once said his family will control WeWork in 300 years – Business Insider

Adam Neumann once said his family will control WeWork in 300 years – Business Insider


  • Adam Neumann told staff at an all-hands meeting in January that he planned to have his family control WeWork indefinitely, according to a video leaked to Business Insider.
  • The founder, who was ousted last month, said he and his family controlled the company “100%.” He contrasted his situation with Google and Facebook, where he said founders had lost control.
  • He said his five young children would “stay the moral compass of the company” and that even in 300 years his descendants could control WeWork, even if they weren’t CEO.
  • For more WeWork stories, click here.

Real estate is often a family business, and for Adam Neumann, founding WeWork was no exception.

He hired family members and friends with little experience and brought his rabbi in to lead executive meetings and help do deals, Business Insider found in multiple investigations.

Neumann envisioned WeWork as a multigenerational family dynasty that would keep close control of the company for hundreds of years. He explained his vision to staff at WeWork’s Global Summit, an all-hands meeting in Los Angeles in January, according to a video clip reviewed by Business Insider.

See more: The Kabbalah Connection: Insiders say a celebrity-centered religious sect deeply influenced how Adam Neumann ran WeWork before its spectacular collapse

The source who provided the video is not authorized to speak to the media but said the remarks were so standard for the unconventional founder that staff did not react.

Adam Neumann Summit speech

Neumann’s speech at WeWork’s Global Summit.
Source video


In the video, Neumann appears to respond to a question about WeWork’s investors.

“WeWork is a controlled company. People don’t know that,” he tells the audience. “I, Adam, and my family control the company 100% — very rare when you have investors. It’s not the truth of any company in the world. Google still has it a little bit. Facebook and Mark [Zuckerberg] already lost it. No other company else has it.”

The Neumanns made some plans that hinted at how they would keep this control. WeWork’s original August filing to go public said Adam Neumann received 20 votes per share of his stock, an unusual structure even by Silicon Valley standards.

And if something were to happen to him, his wife, Rebekah Neumann, would play a major role in succession planning. If Adam were permanently disabled or died in the decade following the initial public offering, Rebekah would be one of a two- or three-member committee to select the new CEO. If both Rebekah and Adam were unable to participate in the selection, the trustee of their estate would step into Rebekah’s shoes.

In subsequent filings, WeWork reduced Adam Neumann’s voting power and barred Neumann family members from the board. A representative for Neumann couldn’t be reached for comment.

‘Stay the moral compass of the company’

In the January video, Adam Neumann highlights his long-term plan for the company. He and Rebekah Neumann have five young children, whose involvement at WeWork included attending WeGrow, the school that’s closing at the end of the academic year, and flying on WeWork’s private jet.

“We’re not just controlled — we’re generationally controlled,” Adam Neumann said.

See more: Sex, tequila, and a tiger: Employees inside Adam Neumann’s WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked it

He said he didn’t expect his children to be future WeWork CEOs, as he was before his ouster last month. Neumann added that he worried that his children wouldn’t “earn” leadership and that he would prefer a leader who “grew from the bottom.”

Even if the Neumann children didn’t lead the company, he still thought they would be involved.

“They don’t have to run the company, but they do have to stay the moral compass of the company,” he said. “If we do this right, over the years different CEOs will come, but we will keep an eye on these basic values and basic moral standards and not allow them to shift.”

Neumann intended this plan to work for the long term.

“It’s important that one day, maybe in 100 years, maybe in 300 years, a great-great-granddaughter of mine will walk into that room and say, ‘Hey, you don’t know me; I actually control the place. The way you’re acting is not how we built it,'” he said.

Adam Neumann was replaced last month with two co-CEOs after a tumultuous lead-up to an IPO that was ultimately shelved. Investors cited several concerns with his leadership, including conflicts of interest with his family. Rebekah Neumann, who was credited as a cofounder and led WeGrow, also stepped back from her roles.

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