Apple iPhone sales grow again, pushing profits above expectations
Apple Inc. on Tuesday reported sales and profits for the holiday shopping quarter above Wall Street expectations, powered by a rise in iPhone sales for the first time in a year and soaring demand for add-ons such as AirPods wireless headphones.
But even though Apple executives set a new target of 600 million paid subscribers on its platform by the end of calendar 2020, the company’s closely watched services business, which includes its new Apple TV+ streaming offering, missed Wall Street’s targets. Apple’s total number of installed devices grew by 100 million to more than 1.5 billion over the past year.
Apple gave a revenue forecast for the quarter ending in March above Wall Street expectations. But Chief Executive Tim Cook told Reuters the company was using a wider-than-normal prediction range because of the uncertainty created by the coronavirus outbreak in China, where many of Apple’s suppliers are based. Cook said executives plan to discuss more details of how the virus will affect Apple’s supply chain on the company’s conference call with investors.
Apple posted US$91.8 billion in revenue for the quarter ended Dec. 28, compared with analyst estimates of US$88.5 billion, according to IBES data from Refinitiv. The company forecast US$63.0 billion to US$67.0 billion in revenue for the quarter ending in March, ahead of estimates of US$62.4 billion, showing it believes that its phones and other devices such as AirPods wireless headphones will continue to sell well during what is often a slow time of year.
Apple’s share price has more than doubled since Cook warned a year ago that the company was likely to miss financial targets for its biggest sales quarter of its fiscal 2019. In the year since, Apple slashed prices in China, one of its most important markets, to rekindle sales there. The company also made a push into paid services, rolling out a credit card with Goldman Sachs and subscription gaming and television services last year.
Apple reported services revenue of US$12.7 billion, below analyst estimates of US$13 billion, but up from US$10.9 billion the year before. Many investors think services revenue eventually will boost Apple’s gross margins, which were 38.35 per cent in the December quarter compared with estimates of 38.06 per cent.
The shift toward services, however, depends on Apple continuing to grow its base of users and sign them up for recurring subscriptions that analysts view as potentially more lucrative than hardware sales, which can be inconsistent because they are large purchases that consumers make only every few years. Apple said it now has more than 1.5 billion active installed devices and 480 million subscribers to both its own and third-party paid services, compared with 1.4 billion devices and 360 million subscribers a year earlier.
Cook said the company expects to surpass its previously stated goal of 500 million subscribers for 2020 during the current quarter ended in March, ahead of schedule.
“We’re really proud of 100 million (user) growth in the installed base. That’s huge. And that’s a testament to the new customers we brought in, the switchers,” Cook told Reuters.
Cook said the company’s Apple TV+ subscription streaming video service released last fall was a “rousing success” and that it is “very strong, both the people that are getting it in the bundle and the people that are paying for it that haven’t bought a new device.”
Solid iPhone sales of US$55.96 billion compared with analyst estimates of US$51.6 billion and year-before sales of US$52 billion snapped a yearlong trend of major sales declines for Apple’s biggest-selling hardware product. Cook said that the iPhone 11 and iPhone 11 Pro models drove the growth and also factored into the company’s forecast, calling the devices “the strongest iPhone lineup we’ve ever had.”
But Apple’s wearables segment – which, along with AirPods, also includes the Apple Watch – hit US$10.0 billion in revenue versus estimates of US$9.5 billion, up sharply from US$7.3 billion the year before. Bernstein analyst Toni Sacconaghi wrote in a note to clients that sales of AirPods alone – a metric Apple does not disclose – may have reached US$3.5 billion to US$4 billion in the December quarter, a rise of 150 per cent from the year before.
Cook said Apple could not make enough AirPods and Apple Watch Series 3 devices to meet demand during the fiscal first quarter and continues to be short on both. Cook said Apple does not have an estimate for when it will be able to fulfill demand for each.
“We’re working on both of those very hard,” he said. .
For the December quarter, Apple reported earnings per share of US$4.99, compared with analyst estimates of US$4.55 per share. For the quarter ending in March, Apple forecast gross margins of between 38.0 per cent and 39.0 per cent, compared with analyst estimates of 38.2 per cent.