/‘Close and personal’: Inside the strategy of one of Canada’s fastest growing retailers

‘Close and personal’: Inside the strategy of one of Canada’s fastest growing retailers

Even if they aren’t buying the essential oils, shoppers have probably smelled Saje Natural Wellness products when walking by one of the retailer’s ever-growing number of stores in Canada and the U.S.

Saje founders Kate Ross LeBlanc and Jean-Pierre LeBlanc


Saje is part of a burgeoning global health and wellness industry that’s now worth an estimated $4.2 trillion dollars, according to the Global Wellness Institute. The Vancouver-based retailer has posted explosive growth over the past several years, expanding to 84 stores this year from just 11 in 2012 despite lacklustre growth in the overall retail sector and the persistent difficulties small businesses have scaling up. Canadian Business named it one of the country’s fastest growing companies in 2018 with 1,500 per cent revenue growth.

This week on Down to Business, host Emily Jackson speaks with Kate Ross LeBlanc, Saje’s co-founder and chief executive. It’s the third retail-focused episode of this shopping season, a time when it can be hard to foster even a semblance of wellness.

Ross LeBlanc discusses how Saje got its start, why wellness became so popular, how social media changed the game and what plans she has for future growth.

You can listen below — or on Apple PodcastsSpotifyStitcher and Google Play, where you can also subscribe to get new episodes every Wednesday morning.

If you have any questions about the show, or if there are topics you want us to tackle, email us: [email protected].

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