/E-girls explained: Meet the teen gamers who are the anti-influencer

E-girls explained: Meet the teen gamers who are the anti-influencer

e-girl e-boy


  • TikTok has produced a number of viral trends and memes over the past year, and that includes the rise of the e-girl and e-boy.
  • E-girls and e-boys are the newest community emerging from the ever-online Gen Z: Teens who shirk the mainstream, manicured Instagram aesthetic for a grungy vibe and a love of video games.
  • Here’s what you should know about the subculture of e-girls and e-boys that have emerged on social media in the wake of the era of influencers.
  • Visit Business Insider’s homepage for more stories.

The perfected Instagrammable influencer has met her match: the TikTok e-girl.

The e-girl’s emergence this year has corresponded with the rise of TikTok, the short-form video app Generation Z turns to for its latest viral memes and internet entertainment. Thousands of TikTok videos tagged with #egirl show girls with thick eyeliner and dyed hair and guys in beanies wearing belt chains — teens who have embraced an aesthetic separate from the VSCO girls and hipsters sporting Supreme and streetwear.

The e-girl (and e-boy) are just the latest iteration of mainstream counterculture, similar to the emo and scene kids who posted grainy pictures on Tumblr in the 1990s and early 2000s. These e-teens live on the internet and are fluent in the latest video games, and their goal is to push the boundaries, in spite of what parents and older generations may think.

Here’s everything you need to know about the e-girl, Gen Z’s radical antithesis of the Instagram influencer:

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