/Five things to watch out for in Apple’s earnings

Five things to watch out for in Apple’s earnings

Apple shares have soared almost a third since the iPhone maker’s last earnings, sending the company’s valuation to a record US$1.4 trillion for a U.S. company. The rally leaves expectations high for the company’s first-quarter results on Tuesday, with analysts projecting that slightly lower sales for the iPhone, iPad, Mac and MacBook will be offset by faster growth in services and wearables.

The holiday period is Apple’s most important quarter by far. Apple is expected to report revenues up almost 5 per cent to US$88.1 billion, just shy of its record high two years ago. Meanwhile, profits are forecast to edge up to US$20.1 billion, according to an analyst poll compiled by Visible Alpha.

Several analysts have already lifted their 12-month price targets, with some issuing bullish predictions for the coming year when Apple is set to release its first 5G-enabled iPhone.

Wedbush, for instance, raised its price target this month to US$400, implying a valuation of US$1.75 trillion. “We believe by the end of 2021 Apple has potential to be the first US$2 trillion valuation given the 5G tailwinds and services momentum potential over the coming years,” said analyst Dan Ives.

With such enthusiasm adding pressure to Apple, here are five things to watch for in Tuesday’s report.

iPhone sales

Before the iPhone 11 was released in September, investors feared that sales would suffer as consumers held out for a 5G-enabled model in late 2020. Indicators now suggest the flagship phone, with its faster processor and triple-camera, has done remarkably well — thanks in part to a cheaper, US$699 starting price.

“The iPhone 11 launch helped turn the tide for Apple,” said Vincent Thielke at Canalys. “They lowered the price, and having more affordable iPhones was a nice surprise.”

The iPhone 11 launch helped turn the tide for Apple

Vincent Thielke

Apple is expected to have earned US$51 billiion in iPhone revenue in the last quarter, just below the previous year’s figure for the same period, and accounting for 58 per cent of total group revenue for that quarter.


Apple’s dominance in “wearables,” led by AirPods and the Apple Watch, is predicted to have been sustained during the holiday season. The division is expected to have chalked up US$10.2 billion in revenue, 40 per cent higher from a year ago.

Apple's AirPod wireless headphones.

Apple’s AirPod wireless headphones.

David Paul Morris/Bloomberg files

“No other product category would come close to matching that kind of revenue growth,” said Neil Cybart, an Apple watcher at Above Avalon.

However, one risk is that the noise-reduction AirPods Pro, launched in late October, experienced supply problems that may have dented the division’s performance last quarter. But a combination of a new Series 5 Watch, coupled with a US$199 Series 3 Watch, is expected to help the numbers.


The idea that Apple is turning into a services company can appear mere hype given the group’s continued reliance on the iPhone. But by generating revenue from more than 450 million consumers buying streaming content, news and warranties — or any range of things on the App Store — services has become its second-biggest division.

Last year Apple earned US$46 billion from this high-margin unit, accounting for 18 per cent of sales. In the first quarter it is expected to have generated US$13.1 billion in revenue, up 21 per cent from a year ago.

Investors have received little information on Apple's Arcade gaming service.

Investors have received little information on Apple’s Arcade gaming service.

Gabby Jones/Bloomberg

One question mark is how Apple TV+ is faring, given the success of Disney+ and increasingly competitive — and costly — “streaming wars.” Apple has yet to release numbers on how many people have signed up — let alone those paying, given its free 12-month trials to anyone who buys new hardware. Investors have also been given little information on its Arcade gaming service or the Apple credit card.


The bullish sentiment towards Apple marks a stunning reversal from 12 months ago, when the iPhone maker was forced to cut its profit target and warn of weakness in China.

The anxiety over the Chinese market proved prescient — annual revenue from greater China, which includes Taiwan and Hong Kong, fell to US$44 billion in the year to September from US$52 billion in 2018 — but Apple has navigated through trade tensions remarkably well. In the first quarter, analysts expect Apple to have made US$14.7 billion of sales in greater China, up 11 per cent from a year ago.

Apple CEO Tim Cook.

Apple CEO Tim Cook.

David Paul Morris/Bloomberg

Tom Forte, an analyst at DA Davidson, credits “the diplomatic skill” of chief executive Tim Cook in being able to work with both China and the U.S. “Apple is in a class of one,” he said. “It’s the only company that can lobby both the U.S. government and the Chinese government. It’s almost too big to fail for both countries.”

If there is a risk, it is that Apple faces growing competition from local rivals in China, and with much of its film, gaming and news services blocked there, it is less easy to mitigate a slowdown in hardware with other offerings.


As the iPhone remains Apple’s dominant revenue driver, investors will be eager for any indications on how 5G could add momentum to earnings later this year and propel the stock higher.

If iPhone sales prove as steady in the holiday quarter as analysts expect, it would suggest that Apple is not too late to the 5G market even though Android-based rivals such as Samsung and OnePlus are already selling them in the U.S.

Mark Bachman, an analyst tracking 5G adoption at M Science, said that only 2 per cent of current U.S. sales were for 5G phones, whereas Apple looked primed to enter this market late in the year when more infrastructure was ready and adoption ramped up to 20 per cent of the market.

“They are behind in a market that is very nascent,” he added. “We haven’t seen the full force of the adoption cycle . . . Apple will instead (release a 5G phone) just as the market hits its stride.”

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