YouTube influencer tripled his CPM, how money he made per view: how to – Business Insider
How much money a YouTube channel makes per view will vary depending on factors like subject matter and viewer demographic.
The YouTube star Austen Alexander is an active-duty sailor for the US Navy who shares his experience online.
He earns thousands of dollars from his YouTube videos and said he tripled his CPM (how much he earns per view) by paying attention to certain metrics, like when viewers are dropping off, as well as keeping his content free from profanity and copyrighted music, and optimizing every ad option.
Austen Alexander has been very successful in raising the amount of money he makes per view on YouTube. Alexander is an active-duty sailor for the US Navy and a social-media star with 135,000 subscribers on YouTube who earns thousands of dollars through AdSense. He tripled his rate by following a few steps, he said.
Optimizing his ad revenue
Alexander’s first Google AdSense paycheck was for $42, he said. Now, AdSense is his highest revenue stream.
On YouTube, how much a creator earns per 1,000 views is called the CPM rate. Alexander’s CPM rate is between $7.70 and $9.50, which is considered a high CPM rate for a YouTube creator, according to industry professionals. But when he was first starting out, his rate was about $3, he said.
Here’s how he tripled his CPM rate on YouTube:
Alexander doesn’t use profanity or any songs that are copyrighted, he said. These factors can lead to YouTube flagging a video for inappropriate content and possible demonization.
He enables every ad option on his videos, which include banner, preroll, and midroll ads. He also includes an “ad break” in the middle of a video, which he said has helped his earnings.
Alexander said he increased his videos’ watch time by building up the anticipation at the start of a video. On YouTube’s creator dashboard, users can see when viewers are “dropping off” and look into why that might be happening. He places ads before his viewers will typically click away from a video.
“If your video appeals to more companies and falls within those certain guidelines that the company wants to advertise on, then your CPM will go up,” he said. “YouTube subscribers really mean nothing when it comes to revenue.”